Remove Consumer Remove Marketing Remove Point of Sale Remove Technology
article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

article thumbnail

Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

Apparel 278
article thumbnail

Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. We are leveraging our consumers and our collective $16.5 billion in retail sales. billion in retail sales.

Retail 264
article thumbnail

Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers. Here’s how.

Consumer 275
article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289
article thumbnail

Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. But they also expect a helping hand guiding them along the sales path. But with consumer behavior ever-changing, how can you ensure you’re meeting their expectations today while setting yourself up for success tomorrow? Just ask Alexa.