ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. Mobile vs. Desktop.

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

NOVEMBER 9, 2022

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Lower CPCs on display, Discover, and YouTube can provide relief to annual budgets while expanding a brand’s reach to billions of consumers.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Kissmetrics

MAY 21, 2018

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. Over 30 million users log on to watch a total of 5 billion videos each and every day. billion searches per day.

SEO 225

SEO Social Media Blog Channel 225

GetElastic

OCTOBER 21, 2022

itok=UZD5MKkT","video_url":"[link] Video (Responsive)."]}. Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Branding Experts.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

ROI Revolution

SEPTEMBER 24, 2021

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. How Consumer Shopping Habits Have Changed. MarketingDive).

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ROI Revolution

MARCH 12, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ChannelAdvisor

FEBRUARY 6, 2017

Mobile advertising revenue represented 84% of total revenue. Intent-based marketing plays into one of Facebook’s biggest strengths: data. Facebook’s ability to gather massive amounts of consumer data and leverage it to effectively target shoppers is a major competitive advantage. Total revenue was $8.8

Search Marketing 40

Search Marketing Reference Mobile Blog 40

Inflow Insights

APRIL 3, 2020

We often recommend that clients publish helpful articles, guides, videos and other content that is optimized to answer questions that target customers are typing into search engines. By September 2020 , Google will make mobile-first indexing the default for all websites. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

DECEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. for mobile. billion in revenue.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. for mobile. billion in revenue.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Shopping Signals

MARCH 21, 2023

This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. close rate , while outbound leads have a close rate of only 1.7% (Search Engine Journal, 2019).

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Video Advertising Across Multiple Channels.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

JANUARY 25, 2023

Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Drive downloads to your mobile app from your website.  

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

MAY 20, 2020

The closings of brick-and-mortar stores presented an opportunity for digital commerce, but the rising unemployment rate created uncertainty in whether or not commercial and consumer product sales would come to a screeching halt. It’s an answer that many advertisers would like to know! in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. Consumer buying behavior essentially changed overnight. Unsurprisingly, consumers are now making more online purchases, trusting the capabilities of online shopping more while trusting the safety of brick-and-mortar stores less.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

MARCH 30, 2023

ROI Revolution is a digital marketing agency guided by the revolutionary idea that an agency’s purpose isn’t simply to deliver near-term results – it’s to help businesses push beyond what they thought was possible and see just how far their brand can go. Increase in sales by 220% Increase in carousel ad conversions by 70% 14.8x

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

OCTOBER 18, 2017

In 2015, Brighton , a leading retailer of designer jewelry, handbags, and accessories, was looking to utilize their video content to increase online transactions. While video remarketing can be incredibly successful, it requires very close attention to detail. To do this, they joined forces with ROI Revolution. The Results.

eCommerce 60

eCommerce Mobile Jewelry Social Media 60

ROI Revolution

JULY 3, 2018

This is what Alicia Tobey, Analyst at ROI Revolution, had to say: “The majority of management and traffic for Google AdWords has shifted from a Search network focus to the Shopping, Display, and Video networks, and this change reflects that transition in marketing spend and presence.

PPC 106

PPC Management B2C Marketing 106

ROI Revolution

OCTOBER 28, 2019

As Amazon continues to surpass Google as the place where consumers start their product searches , we can expect more and more startups to be finding ways to help make things easier on 3P sellers. ROI Revolution Earns Facebook Marketing Partner Distinction. Can Brands Advertise on TikTok? Insights on Audio for Brands.

Marketing 84

Marketing Multi-channel Download Social Media 84

Kissmetrics

JUNE 22, 2021

Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. Content marketing ticks nearly every box for your business. What does a small mammal have to do with content creation and your marketing strategy? Mobile testing is also crucial.

Marketing 350

Marketing Social Media Blog SEO 350

Kissmetrics

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Aim for under 2 seconds for a really fast site and under one second for mobile devices.

Improvements 363

Improvements SEO Social Media Mobile 363

ROI Revolution

OCTOBER 14, 2019

Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. 66% of this shopping occurred on a mobile phone, which should come as no surprise to marketers who are aware of the massive growth of mobile.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

ROI Revolution

APRIL 2, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Is consumer behavior in the current crisis an indicator of things to come? 3/31 update. Short answer: Yes.

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 2020 COVID-19 + mobile stats + trends. in 2019 ( eMarketer ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Marketing to consumers in a post-pandemic world.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. By 2025, ecommerce sales will surpass $1.6

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. last year , increasing its share in the US digital ad market from 7.8% to a record 10.3%.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines. December 31 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

eCommerce 78

eCommerce Social Media Payment Services Payments 78