Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation? And at Neil Patel Digital, we have a battle-tested SEO program to drive effective and engaging content marketing campaigns for Amazon sellers.

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

AUGUST 27, 2020

We often recommend Smile.io Most eCommerce businesses and consumers are familiar with points programs. Since it's difficult and expensive to acquire new customers, we highly recommend utilizing referrals to award your most loyal customers. A tiered VIP program to create a sense of exclusivity.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Let’s look at SEO next. eCommerce SEO Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

NOVEMBER 6, 2020

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Your goal should be to improve Amazon SEO. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements. Research and strategic recommendations.

Marketing 230

Marketing PPC SEO Social Media 230

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords. However, the playing field is vastly different between big box brands like Amazon and smaller eCommerce brands that only sell that specific consumer good.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

MAY 2, 2017

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. The answer — SEO!

Payment Services 379

Payment Services Merchant Services Payments BigCommerce 379

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MAY 14, 2020

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Across our SEO clients, Traffic has shown a steady increase since early March. SEO Recommendations. Questions we are also evaluating as an agency are: .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

AUGUST 10, 2017

And Google AdWords is often the most expensive PPC you’ll have. An ecommerce photography setup doesn’t have to be expensive, but if you’re just getting started there are a few things you should invest in to take quality photos: A consumer DSLR camera or smartphone. Recommended Reads. For your Facebook Advertising.

SEO 419

SEO BigCommerce eCommerce X-cart 419

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Sheets #3–4: Google PPC – Top Products & – Top Product Categories. Fortunately, there is a better way. Sheet #5: Google Shopping – Top Products.

PPC 112

PPC eCommerce Download Supplies 112

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. consumers are worried about sharing their data. consumers are worried about sharing their data.

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. consumers used coupons for shopping in 2020.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Groove

FEBRUARY 17, 2021

Whether your goal is to increase reach, expand your target audience or drive more eCommerce sales, we highly recommend using the Instagram Shopping feature to promote your products. consumers can purchase gift cards without leaving the Instagram app. That's right ? Use this sticker if you want to increase the number of gift card sales.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. You can bet your bottom dollar thousands and thousands of consumers took a selfie using it, however. You can use the geofencing feature of Snapchat, so your filter is only available to consumers within the vicinity of your stores.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We recommend optimizing your product data feed by following these best practices.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 9, 2020

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In this article, I’m going to discuss the steps I recommend to keep your eCommerce business financially afloat during this downturn. How much supply is set to come in.

Shipping Costs 167

Shipping Costs eCommerce Payment Services Payments 167

Kissmetrics

DECEMBER 2, 2021

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. Online shopping will be just as pivotal for consumers this festive season as last year. By the time you’re reading this, most consumers will already have started shopping.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Inflow Insights

APRIL 6, 2021

That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Why search intent influences SEO success. Many agencies managing SEO for eCommerce brands will pick and target keywords without considering what led a searcher to type in that phrase. In order for a long tail (or short tail!)

eCommerce 99

eCommerce SEO PPC Recommendation 99

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Automation is critical. Let’s start with the basics.

PPC 199

PPC Mobile Recommendation SEO 199

ecomdash

DECEMBER 26, 2018

16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own. By providing proof that others have made the same investment and are happy with the outcome, brands ease the worry of consumers.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. We recommend brainstorming ideas and testing them out before launching anything official. Make a plan for out-of-stock products.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

FEBRUARY 2, 2021

Listing the item is the most time-consuming part due to the multiple drop-down options. Etsy recommends the Automatic choice, which costs 20 cents per listing and lasts for 4 months. There’s more to a good Etsy listing than SEO keywords. Etsy’s PPC feature works pretty much like any other PPC advertising campaign.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

eCommerce Training Academy

MAY 1, 2020

They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords. Update SEO: More Traffic for Less Ad Spend. Technical SEO is where you see the biggest wins. over 2016 to $691.9

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. For example, I recommend using the “Send Welcome Email” option for new leads: This will send your new leads an instant welcome email, automating the whole process even more. Pro tip: I also recommend putting these new leads into their own group.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Shopping Signals

FEBRUARY 5, 2019

That’s why I’ve asked them to let us in on their top 5 recommended traffic generation strategies for this year. 1) SEO on Product Pages and Blog Articles. SEO is essential to the success of any ecommerce store. And more than that, you need good SEO. It’s so completely unnecessary and also totally avoidable.

eCommerce 93

eCommerce SEO Social Media PPC 93

eCommerceFuel

AUGUST 2, 2023

This is part of the secret sauce of Amazon SEO. When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF

PPC 26

PPC Improvements Management SEO 26

ChannelAdvisor

DECEMBER 21, 2016

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. Others don’t care and are willing to accept their friends’ recommendations on social media.

Multichannel 45

Multichannel PPC Social Media SEO 45

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Here are a few of the ones I recommend the most. And this can be helpful when you’re retargeting or using PPC ads.

Customer Retention 303

Customer Retention Article Marketing Other 303

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Consumers are spending less and researching more before making a purchase.

eCommerce 78

eCommerce Social Media SEO Payments 78