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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? The Future of AI and Machine Learning.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two. They’ll become 40% of the consumer base in 2020.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. Over 30 million users log on to watch a total of 5 billion videos each and every day. billion searches per day.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. This recommendation is being taken seriously. Influx in online shopping. Delivery and supply chain concerns.

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