lateshipment

JANUARY 23, 2023

However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. There are a few tips and tricks that any e-commerce store can adopt to captivate the attention of customers by using videos. Apart from that, videos are an excellent form of storytelling.

eCommerce 130

eCommerce Social Media Events Other 130

Retail TouchPoints

DECEMBER 14, 2023

The digital service connects consumers one-on-one with certified licensed colorists, in real time, to address their hair color questions. The virtual sessions take approximately 15 minutes; customers can choose whether to have a video consultation or text chat.

Shopping Carts 241

Shopping Carts Recommendation Consumer Customer 241

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 285

Payment Services Social Media Recommendation Consumer 285

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 205

Live Chat Merchant Services Recommendation Customer Experience 205

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

Merchant Services 280

Merchant Services eCommerce Shipping Costs Multi-channel 280

Retail TouchPoints

AUGUST 7, 2023

The service, which debuted in November 2022, now provides message-based consultations in 34 states and video visits nationwide. Depending on the state where they’re located, customers can connect via messaging or video call without requiring an appointment or insurance coverage.

Shipping Costs 223

Shipping Costs Subscription Shipping Mobile 223

Retail TouchPoints

NOVEMBER 27, 2023

During the holiday season, the brand remains true to this core strategy, but the team also listens and engages with consumers to get valuable insights that lead to timely content around holiday gifting moments — moments that are incredibly lucrative for the brand. “I Video credit: Touchland Touchland prides itself on testing every platform.

Social Media 268

Social Media Gifts Omnichannel Consumer 268

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features.

Social Media 260

Social Media Electronics Apparel Recommendation 260

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. reads the company announcement.

Merchant Services 260

Merchant Services Payment Services Multi-channel Shopify 260

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 266

Merchant Services Payment Services Social Media Retail 266

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 240

Workshop Consumer Improvements Recommendation 240

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. We use a holistic marketing approach that hits all the bells and whistles to target our consumers.

Consumer 224

Consumer Channel eCommerce Customer Experience 224

Retail TouchPoints

MAY 8, 2023

Invest in video – Andrew Frank, a VP and Analyst at noted technological research and consulting firm Gartner, recommends video ads as a controllable and less volatile ad format for driving traffic and awareness. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Optimizely

AUGUST 10, 2018

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. According to Schwartz, when consumers are given too many options to choose from, choice overload kicks in.

Consumer 150

Consumer Arts eCommerce Marketing eCommerce 150

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 284

Social Media X-cart Consumer Events 284

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. We’re bringing together more ways to tell that brand story, through rich imagery and video that connect to purchases,” Ready said.

Social Media 292

Social Media Recommendation Consumer Marketing 292

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 259

Marketing Food and Beverages Retail Consumer 259

Groove

NOVEMBER 19, 2020

Take videos of products in use. Grouping these components together accelerates the consumer purchase decision process by highlighting all of the most important product details in one place ? We recommend following these 5 product photography principles to capture your products from all angles and showcase all features.

eCommerce 370

eCommerce Shipping Costs Shipping Accessories 370

Retail TouchPoints

JULY 6, 2022

These creators, whether nano-, micro- or macro-influencers, have cultivated communities who eagerly consume their content and hang onto every product recommendation they make. The fact that it was raw, real-time and created a direct connection between the creator and the consumer. Although social commerce sales in the U.S.

Social Media 287

Social Media Jewelry Accessories Download 287

Retail TouchPoints

APRIL 12, 2024

The newsletter will draw on Outside’s extensive content network, including video, digital learning resources, long-form stories and podcasts, as well as its database of more than 10 million local trails and routes via Trailforks and Gaia GPS , plus an events database via AthleteReg.

Outdoor 147

Outdoor Events Supplies Recommendation 147

Groove

MAY 20, 2020

There are a multitude of factors that contribute to a consumer's online purchase decision. Use impressive product images and videos. We recommend glimpsing through these 5 mobile eCommerce examples to inspire your mobile design inspiration. Use Impressive Product Images and Videos. Improve site speed and page load time.

eCommerce 370

eCommerce Payment Services BigCommerce Mobile 370

Retail TouchPoints

JANUARY 13, 2023

With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. In periods of soaring inflation, consumers look to buy products they truly need. At least 49% of consumers have purchased a product they didn’t plan to after receiving a personalized product recommendation.

Shipping Costs 277

Shipping Costs Retail Recommendation Consumer 277

GetElastic

JANUARY 7, 2019

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. Product description pages need to include: product measurements, available colors, model or item numbers, photos and videos. 6% — unclear product details.

Mobile 141

Mobile Recommendation Live Chat Information 141

Retail TouchPoints

JULY 24, 2023

illuminates how brands can more effectively harness the social behavior of what they have dubbed “Gen Next,” the combination of Gen Z and millennials encompassing consumers aged 13 to 34. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 238

Social Media Payments Payment Services Consumer 238

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping is causing retailers and social media companies to rethink their digital-shopping strategies, and several businesses are first in line to facilitate consumers’ livestream shopping sprees. Retailers Going Live.

Social Media 305

Social Media Retail Events Channel 305

Retail TouchPoints

APRIL 20, 2022

As the percentage of purchases consumers make online continues to grow exponentially, retailers are facing a challenge — how to educate online shoppers and close the sale for certain products traditionally bought in person. Provide Face-To-Face Video Consultations to Personalize the Experience and Build Confidence.

eCommerce 297

eCommerce Jewelry Multi-channel Webinar 297

Retail TouchPoints

MAY 4, 2021

to try on products virtually and receive personalized product recommendations while consulting live with a Bobbi Brown makeup artist. The interactive digital experience uses augmented reality and AI-powered mobile web tools to allow Bobbi Brown customers in the U.S.

Mobile 276

Mobile Recommendation Improvements Consumer 276

Groove

FEBRUARY 11, 2022

In 2022, with almost every consumer owning a smartphone of some type, you’re guaranteed to fall behind if you have a challenging mobile website experience. This includes text, navigation, photos, videos and call to action buttons. When building your mobile site, we recommend implementing various breakpoints for all content pieces.

Mobile 370

Mobile Web Design eCommerce Recommendation 370

Groove

FEBRUARY 10, 2021

Use video when appropriate. Here, we included a tablet graphic of the downloadable eBook in the thumbnail image of the promotional video ? Use Video When Appropriate. Another PPC landing page best practice is to use video, just like how we did on the page above. Align your headline, offer & CTA. Avoid distractions.

PPC 370

PPC eCommerce Information Social Media 370

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S. to demystify generative AI.

Toys 240

Toys B2C Social Media Accessories 240

ChannelSale

DECEMBER 1, 2023

A key marketing concept is the consumer journey. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both. Videos and blog posts can educate potential clients and establish your business as a reliable knowledge source.

Consumer 52

Consumer Management Demo SEO 52