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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

“Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. Alibaba.com’s mission had always been to help small businesses globally, something which is extremely meaningful to me and made it an easy choice following my time at PwC.”

Supplies 257
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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

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Wireless 5G Revolutionizing Retail

Retail TouchPoints

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take advantage of it? Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate. Leave your comments below.

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New Partnership Establishes Faire as Shopify’s Recommended Wholesale Marketplace

365 Retail

Faire , the B2B retail marketplace, has today announced a new global partnership with Shopify that establishes Faire as the recommended wholesale marketplace for Shopify, which powers millions of merchants around the world. We’re thrilled to join forces to make commerce better for independent businesses.”

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TA3 Swim Lowers Return Rates 47% with Virtual Fitting Room Tech

Retail TouchPoints

Selling swimsuits online was proving challenging for TA3 Swim due to customers often incorrectly choosing their own sizes — a problem for all apparel and footwear retailers, but particularly for the body-hugging styles sold by TA3 Swim. 80% of shoppers who converted to purchase choosing YourFit recommended sizes.

Apparel 202