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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

“Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. Alibaba.com’s mission had always been to help small businesses globally, something which is extremely meaningful to me and made it an easy choice following my time at PwC.”

Supplies 268
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Small Businesses Win Hearts: Warm Welcomes, Complimentary Samples and Exclusive Birthday Discounts Elevate the Shopping and Customer Experience

365 Retail

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

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NYC Unveils Plan to Combat both Organized and Individual Retail Theft

Retail TouchPoints

To combat retail theft, NYC Mayor Eric Adams, alongside other city and state leaders, announced a comprehensive plan on May 17, 2023 that will bring together increased law enforcement efforts and enhanced social service programming and resources to prevent shoplifting across the city.

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Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate.

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As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

Retail TouchPoints

A global pandemic, social unrest, the proliferation of “fake news” and political gridlock have led to an erosion of consumers’ faith in some of our country’s most revered institutions. Conversely, trust in large and small businesses has increased significantly since the pandemic.

Consumer 147
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Wireless 5G Revolutionizing Retail

Retail TouchPoints

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take advantage of it? Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.