Remove Conversion Optimization Remove eCommerce Remove Mobile Remove PPC
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162
article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Here are the top 10 most common challenges faced by eCommerce businesses of all sizes. Amazon is taking over the eCommerce world with their massive online product catalog. Conversion optimization is a continuous process.

eCommerce 167
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Want our eCommerce conversion rate optimization team to help you through this process? How Do You Calculate Conversion Rate? Evaluating eCommerce Conversion Rates by Channel.

Channel 113
article thumbnail

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The thing is: You can proactively optimize chat to sell.

article thumbnail

Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Mobile responsive design: All of your pages will be naturally optimized with no additional technical know-how or work required. AMP pages : Excellent accelerated mobile pages with extensive customization. Instapage Review (Feb 2022): Killer Ecommerce Landing Pages With Tons of Features. Further reading ??. Go to the top.

article thumbnail

The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88