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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. AI Chatbots With 50% of studied sites displaying some form of automated chatbot to shoppers, the incorporation of machine learning tools like ChatGPT isn’t too far behind.

eCommerce 305
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The Existential Threat to Ecommerce

Retail TouchPoints

By all accounts, the pandemic was a boon to ecommerce. A McKinsey Report noted that lockdown orders crammed a decade’s worth of ecommerce growth into just 10 months. With all this positivity surrounding ecommerce, why do I see an existential threat looming on the horizon? Open Recs Everywhere.

eCommerce 282
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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

The average eCommerce website conversion rate is about 2.8 If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. That’s pretty rough. We aren’t looking to go that deep today. Showcase Shipping Costs. Enhance On-Site Search.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. NP Digital Case Studies and Awards.

Marketing 275
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

Your paid search advertising and organic search engine optimization efforts help lead shoppers to your website. But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. A/B Testing for Ecommerce Conversions.

Payments 146
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. eCommerce Conversion Metrics.

PPC 162