Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Kissmetrics
AUGUST 11, 2021
The simplest examples of geo-targeting are right in the SERPs. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. There are a few ways.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inflow Insights
DECEMBER 4, 2018
This conversion strategy improves the quality and buying power from all traffic, not just visitors gained from paid campaigns or search engine optimization. Based on these convictions, I became one of the few conversion optimization evangelists of that time. And the end is more conversions. They impact each other.
Kissmetrics
MAY 6, 2021
Let’s look at two hypothetical companies as an example. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Let’s look at a few more examples. It’s impossible to stand for everything. What will you be known for?
Kissmetrics
SEPTEMBER 3, 2020
Most companies choose to outsource that hard work to a PPC agency. The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. For example, if you’re running a service business, you know you’ll need a certain amount of leads. Some PPC agencies rely on a pay-per-lead model.
Retail TouchPoints
JULY 4, 2022
For example, by labeling your ecommerce transaction events as “purchases,” you’ll enable the monetization and ecommerce reporting in GA4 — crucial to tracking your online business’s growth. Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency.
BigCommerce
JUNE 27, 2017
Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.
Expert insights. Personalized for you.
130 
Let's personalize your content