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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand.

SEO 78
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA.

eCommerce 255
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Sometimes, you can only sell in one country, and informing your international traffic of such is considered good practice. Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads.

PPC 286
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Conversion rate.

PPC 162
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Drive people to your website: The all-purpose goal that’s focused on sending people to a specific website so they can fill out a form, purchase your product, request more information about your services, or opt-in to your mailing list. Here’s how you do it.

PPC 274