article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179
article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party. HOOPBUS helped us stage a basketball game on this new court, including the True Religion team and others. Why do you think the brand resonates so much?

Fashion 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information? That final “purchase trigger” could come from any one of hundreds of unpredictable interactions throughout the course of a shopper’s day or week.

article thumbnail

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

Consumer 256
article thumbnail

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

The idea of bringing in extra cash by selling tech you’ve developed (or acquired) to solve your own business challenges is catching on, with a whole host of other retailers now getting into the “as-a-service” game, including Gap , American Eagle Outfitters , ThredUP and Instacart. All of this is offered for a fee, of course.).

article thumbnail

5 strategies to stand out during BFCM

lateshipment

BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Adapt a multi-channel marketing strategy Be where your customers are. Marketing campaigns often delivered to the right people at the right time through the right channel have the most effect.

article thumbnail

Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

Games 115