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How to Use PPC For Brand Awareness

Kissmetrics

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? Which social media sites are they on?

PPC 259
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020. What went well?

PPC 166
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Best SEO Plugins for WordPress

Kissmetrics

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. You can become your own SEO expert with Yoast’s academy courses—where you can receive professional SEO training. Social Media Integration.

SEO 355
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Groove Commerce Partners with Databox To Launch Exclusive BigCommerce Performance eCommerce Benchmark Group

Groove

Focus on SEO to climb search rankings, engage with your audience via social media, and use targeted pay-per-click (PPC) campaigns to attract more potential customers to your store. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Of course, there are some major differences worth noting too. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. The AI recommendations even give you tips to improve your profit margins.

Shopify 104
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

PPC 156
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162