How to Use a Lapsed-Purchase Campaign to Increase Customer Retention
Omnisend
JULY 21, 2020
You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase. There’s no sense in devaluing your products for a customer that is likely a one-off.
Let's personalize your content