Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Inflow Insights

AUGUST 30, 2021

Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize SEO efforts with data-backed traffic forecasts. COVID-19 is a great example. If you’re not confident in your ability to do so, it may be best to hire an eCommerce SEO agency to manage it for you.

SEO 151

SEO eCommerce Information Recommendation 151

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Onilab User Guides

JULY 12, 2019

Amazon’s Prime Day is an excellent example. Here are a few examples of what can go wrong. Unintentional situational marketing. A well-played situational marketing campaign can immensely promote your brand and bring you great exposure in social media. One of the most cringe-worthy examples is a tweet by Lockheed Martin.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

MARCH 5, 2024

Klaviyo Klaviyo is widely considered to be the ultimate eCommerce marketing platform. If you have an eCommerce store, Klaviyo is the tool best suited for your needs. Particularly, eCommerce sellers with physical products will find Klaviyo will meet their initial needs while also helping them scale their online stores.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

JULY 28, 2023

There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Let’s look at a simple example: When accounting for just minor changes in cost, the ROI of the media investment can be vastly different.

eCommerce Platforms 233

eCommerce Platforms eCommerce Technology Marketing 233

Optimizely

DECEMBER 5, 2017

By automating this high-touch marketing process, your ecommerce business can actually gain an advantage in the market, saving time and improving conversion rates. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

SEPTEMBER 21, 2017

When properly implemented, you can collect a wealth of data about your customer’s preferences, demographics, and most importantly, usable data for deeper segmentation. Let’s break down a few examples of hidden fields and how you can use them to improve your ecommerce marketing. Access to Better Data.

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Onilab User Guides

DECEMBER 21, 2018

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. Magento has been named a leader in the Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017 [link] pic.twitter.com/dEaxKYI8Ga.

Payment Services 45

Payment Services Merchant Services Payments Magento 45

Optimizely

AUGUST 31, 2017

You may think that at worst, a personalization mistake is a simple error that won’t hurt your marketing results or overall brand reputation. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong. This Father’s Day ad is a perfect example of what NOT to do when targeting customers.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

JUNE 8, 2020

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP). How should I introduce my brand and my products to them? How do I convert them?

Customer 195

Customer Social Media Customer Data Events 195

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

NOVEMBER 30, 2017

As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? How will you be analyzing customer data? What is really your biggest market competition? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

UpSellIt

JULY 13, 2023

This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way. For example, shoppers can research products online, place an order through a mobile app, pick up the item from a nearby store, and even return or exchange it back online.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Kissmetrics

JUNE 14, 2017

How do you create a relationship where you are talking with your customers versus talking at your customers?” Clothing retailer Old Navy is a good example of how to execute on your cross-channel brand message. Analyze Your Customer Data. What channels do your customers prefer to use? Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Omnisend

MAY 7, 2020

Automated messages routinely generate higher-than-average marketing metrics when compared to generic messaging. The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. By using customer data (e.g.,

Demo 88

Demo Customer Data Information Omnichannel 88

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. Marketing Management. Data Analytics. Social Commerce.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Omnisend

MAY 31, 2023

Reading Time: 9 minutes Most marketers who need bulk SMS services tend to think that Attentive is the best SMS marketing tool to interact with their mobile-first audience. It’s a robust SMS platform offering valuable customer data. Omnisend : Best for ecommerce Shopify review: 4.8/5 5 G2 review: 4.5/5

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

Smile.io

MARCH 22, 2024

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Your customers might be familiar with a specific look and feel, and you might be accustomed to operating and analyzing your program in certain ways.

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

lateshipment

APRIL 2, 2021

Take away – Despite the surge in online orders, it is practically difficult for SMBs like yours to compete with companies such as Amazon and Walmart, which have established dominance over the eCommerce market. Hybrid (omnichannel) marketing is the future now.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Kissmetrics

JULY 7, 2021

Examples of Digital Experience Platform Tools. Bloom reach is a popular digital experience platform for online commerce, which serves 25 percent of the e-commerce experiences in the United States and the United Kingdom. There are many to consider, but here are a few of the best tools for digital experience. Bloomreach.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Omnisend

NOVEMBER 13, 2023

It helps in refining your products and enhancing the overall customer experience. Here’s an example of a contact form created for feedback collection: Image via Canva Integrating the best WordPress contact form plugin into your ecommerce site is vital. Omnisend is a powerful platform for ecommerce marketing automation.

Payment Services 88

Payment Services eCommerce WooCommerce Document 88

Inflow Insights

NOVEMBER 11, 2021

This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future. So, how should you use these platforms together in your eCommerce marketing strategy? Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

FastSpring

SEPTEMBER 9, 2020

It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. To make your customer profiles feel real and relatable, they should have a name and a face … literally. Where do I get customer data?

Customer 78

Customer Social Media Hobbies Customer Data 78

Ecommerce Platforms

APRIL 30, 2020

You’ll have to get in touch with SendinBlue’s sales department for a custom quote. SendinBlue makes it easy to send transactional email and has interesting features for eCommerce owners. For example, you can easily segment your list based on customer behaviour on your site and send them personalized offers.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. It’s crucial to be proactive about retaining customers, so you can drive greater sales. Upselling encourages customers to buy a similar, yet higher-end, product than the one under consideration.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Omnisend

MAY 18, 2021

CBD merchants should ensure that they not only collect the appropriate customer data to offer personalization, but they should also integrate it across their channels. Curate a highly personalized , omnichannel marketing strategy to expand your outreach and connect with newer, better customers. Final Verdict.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Omnisend

JULY 8, 2020

We’ll also share email and browse abandonment SMS examples and some of the best subject lines we’ve seen recently. And since these messages are sent to email subscribers, they can utilize customer data to further personalize the messages, such as with product recommendations or incentives, based on purchase history. Get My Demo.

Shipping Costs 158

Shipping Costs Shopping Carts Demo Live Chat 158

SellBrite

JUNE 7, 2017

Here is an example of nice branded shipping confirmation : 3. Loyalty programs work to boost sales and keep your hard-earned customers coming back to you instead of going to your competition. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Ecommerce Platforms

SEPTEMBER 4, 2019

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. But which ecommerce marketing software is right for you?

eCommerce Marketing 91

eCommerce Marketing eCommerce Marketing Shipping Costs 91