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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Add-On Slack Apps for Metrics. Marketing is all about metrics.

Marketing 287
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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. Improve Inventory Management System. Here are some tips to consider. BOPUS Offers Free Shipping.

eCommerce 282
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The essential metrics your retail POS software can track

iVend

It tells you how you’re doing, and can be used to improve the quality of the decisions you make**. The need for speed The most insightful information in the world loses its value if it comes too late to take action. Sales trends and analysis data shows the patterns that allow you to plan and forecast more accurately.

POS 92
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Pivotree and Stibo Systems Share Expert Advice on How Businesses Can Use Master Data Management (MDM) to Harness ESG Data

Pivotree Blog

Headquartered in Toronto, Canada with offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader. For more information, visit www.pivotree.com. About Stibo Stibo Systems is the global leader in multi domain Master Data Management (MDM) solutions.