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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Plus, we will go over how to improve your overall policy. 5 Customer Data Dangers.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.

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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Marketing and CX teams need to use customer data, store-level data and even digital engagement data to determine which brands, products, deals and user-generated content to deliver to these devices to make an impact. One of the promises of digital displays is personalization.