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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This ensures the automatic synchronization of an optimized product catalog across all channels and systems.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy. Why is Omnichannel Retailing Important?

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

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Better customer experience means targeting people, not buyers

GetElastic

However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective. Personalization is an increasingly important aspect of the customer experience. Take an open systems approach. You need to consider SEO, third-party data and merchandising.

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Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage

365 Retail

To support its growth plans, Skroutz recognised the need to optimise its customer engagement, improving both the effectiveness of its campaigns as well as helping the CRM team operate more efficiently. From onboarding to retention, customer journey marketing depended heavily on design, Business Intelligence (BI) and engineering teams.