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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

The next stage is integrating AI into internal processes before rolling it out in customer-facing applications. The first step is choosing the right AI technology that integrates seamlessly with your existing systems, whether it’s your customer relationship management platform or customer service software.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Shopify to Acquire Deliverr in $2.1B Deal to Fortify Fulfillment Offerings

Retail TouchPoints

With the Deliverr acquisition and integration of its 6 River Systems ’ warehouse automation technology, the ecommerce platform plans to fortify its Shopify Fulfillment Network (SFN). Amid supply chain challenges that have plagued retail, a number of major players have recently invested in technology to improve fulfillment options.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This is one of the biggest offenders.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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A Guide to Omnichannel Commerce for International Expansion

ESW

It leverages data at every customer touchpoint and is the natural evolution of once siloed marketing, shopping and logistics strategies. What’s the difference between multichannel and omnichannel? Multichannel, on the other hand, deploys separate marketing, promotion and customer experiences over separate channels.

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

Trend 1: Fully integrated communications technologies streamline experiences for optimal convenience. When the pandemic hit, the immediate falloff of customers being able to purchase items in-store accelerated technology adoption for greater ecommerce capabilities, new digital initiatives and even remote working for support staff.