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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Apple’s ad policy changes have disrupted titans like Facebook and increased cost-per-acquisition through app-based advertising. Invest in First-Party Data. Apple’s ad policy changes are already impacting spend on social media and mobile. This is best accomplished by investing heavily in first-party data.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

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Increasing personalization using the power of analytics

iVend

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Read how our analytics system helps retailers with personalization.

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Top 10 Retail Trends to Watch in 2024

RETAIL MANAGEMENT SOFTWARE

In 2024, we can expect a surge in AI-powered personalization, where algorithms analyze customer data to provide tailored recommendations and personalized shopping experiences. Omnichannel Integration: The lines between physical and online retail continue to blur as omnichannel strategies take center stage.

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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Omnichannel experience will be play a huge role in offering customer convenience. While the ‘buzzword’ omnichannel has been making waves for the past few years, it has still proven to be a relevant trend when it comes to customer experiences, solely due shoppers’ need for seamless shopping experiences.

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How technology helps retailers prepare for holiday season

iVend

Returns – the forecast is that returns, as ever, will increase during holiday season, but that with smart, customer-focussed returns policies, they can act as a differentiator – the research found that customers value policies such offering Buy Online and Return in Store (BORIS), extended return windows and ‘curated exchanges’ instead of returns.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Key CX Pain Points Walker also identified four areas that require special attention during the holiday season: Holiday pricing and promotions “Customers are doing a lot of deal-seeking, so how do you avoid bad experiences around that?