Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Apple’s ad policy changes have disrupted titans like Facebook and increased cost-per-acquisition through app-based advertising. Invest in First-Party Data. Apple’s ad policy changes are already impacting spend on social media and mobile. This is best accomplished by investing heavily in first-party data.
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