Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

SEPTEMBER 20, 2022

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. This is best accomplished by investing heavily in first-party data.

Omnichannel 263

Omnichannel Marketing Social Media Channel 263

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

Social Media 370

Social Media Customer Data Shopify Magento 370

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

Omnichannel 249

Omnichannel Customer Experience Customer Data Improvements 249

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 65

Omnichannel Customer Data Channel Improvements 65

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Fabric

MARCH 19, 2024

But truly differentiated shopping experiences require more than mere synchronization; strategies must align, and technologies must integrate seamlessly across the entire tech stack too. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Retail 130

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 275

eCommerce Omnichannel Comparison Shopping Recommendation 275

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. These learnings will collectively continue to help us refine our forward-looking store strategy.”

POS 274

POS Omnichannel Mobile Improvements 274

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 262

Retail Customer Data Channel Arts 262

Retail TouchPoints

OCTOBER 27, 2022

. “Receiving the medical support pets need throughout their lives is critical for both pets and their families,” said Jenny Wolski, SVP of Omnichannel Customer Experience at Petco in a statement. ” Pet healthcare has been a focal point of Petco’s growth strategy. .

Supplies 244

Supplies Omnichannel Customer Data Customer Experience 244

Optimizely

APRIL 18, 2019

To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. In either case, you need a consistent and delightful experience for your customers — no matter where they buy.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 236

Multi-channel Retail Customer Experience Customer Data 236

Retail TouchPoints

FEBRUARY 17, 2023

In a recent interview with Retail TouchPoints , she shared key learnings from her career that ring especially true in today’s volatile marketing climate and offered takeaways from recent successes that can serve as inspiration for marketers looking for fresh perspectives on how to adjust their strategies.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 236

Multi-channel POS Customer Data Mobile 236

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space. Photo credit: Cookies.

Retail 354

Retail Social Media Technology Events 354

Groove

APRIL 16, 2024

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Smile.io

OCTOBER 30, 2023

We’ll cover what a loyalty program is, how it unlocks profitability, and 5 loyalty program strategies specifically for Shopify Plus stores.  Shopify App Store Let’s dive into 5 of the best loyalty program strategies for your Shopify Plus store.  answering all customer questions.  Convinced yet? 

Shopify 72

Shopify Merchant Services POS Omnichannel 72

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 307

Omnichannel Social Media Channel Mobile 307

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

AUGUST 13, 2021

The division will enable each ecommerce arm to focus on strategies aimed at ecommerce growth, which can be significantly different compared to what a brick-and-mortar retailer needs to succeed, without sacrificing omnichannel capabilities.

eCommerce 299

eCommerce Operations Customer Experience Omnichannel 299

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

Omnichannel 65

Omnichannel Multichannel Marketing eCommerce 65

Omnisend

DECEMBER 5, 2023

But a smart dropshipping marketing strategy can give you the edge you need to be successful. In this article, we’ll explore the top 10 dropshipping marketing strategies for 2024 and cover everything from customer reviews to email marketing. This creates a positive feedback loop that boosts your dropshipping marketing strategy.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

Shipping Costs 254

Shipping Costs Retail Omnichannel Supplies 254

Retail TouchPoints

AUGUST 1, 2023

Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. A critical area of focus is transforming their business into more profitable omnichannel platforms. Smart merchandise and assortment decisions driven by the voice of the customer and aimed at profitability.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

OCTOBER 18, 2021

Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels. If data can move quickly, the value of customer insights compounds exponentially across the organization.

Customer Experience 290

Customer Experience Customer Channel Omnichannel 290

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. The possibilities appear to be endless. This helps minimize stockouts or overstocks during peak seasons.

eCommerce 223

eCommerce Order Fulfillment Fulfillment Multi-channel 223