Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
Retail TouchPoints
OCTOBER 17, 2024
In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.
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