Retail TouchPoints

DECEMBER 14, 2021

The influencers would continue as a contracted publicity team, with agreements to activate in the store as well as virtually, to expand the experience across social platforms. This exercise is a critical foundation to the experience design phase. Key Principles of Social Experiential Design.

Social Media 302

Social Media Events Document Marketing 302

Retail TouchPoints

OCTOBER 21, 2020

As more consumers relied on ecommerce during lockdowns, many first-time users discovered its ease and convenience, making it more crucial for brick-and-mortar stores to differentiate their experiences. With store closures, brands and retailers have had to bolster their omnichannel strategies.

Sporting Goods 158

Sporting Goods Retail Omnichannel Consumer 158

Retail TouchPoints

AUGUST 11, 2022

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Parachute’s product categories are a natural fit for omnichannel behaviors.

Omnichannel 240

Omnichannel Social Media Arts Channel 240

Teamwork Retail

JUNE 10, 2020

From eCommerce, to store fulfillment, these businesses have taken advantage of the latest technology to continue servicing customers where they are in a convenient, engaged and considerate manner. Compelling brand, strong customer service, or high quality product. Explore the Omnichannel Experience.

Payment Services 48

Payment Services Retail Point of Sale Channel 48

GetElastic

MAY 2, 2019

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. Bonus tip: During this exercise, scan your report’s top 100-500 keywords and jot down common abbreviations, misspellings and product attributes that appear.

Shipping Costs 167

Shipping Costs Accessories Improvements Shipping 167

GetElastic

APRIL 18, 2019

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights?

Shipping Costs 126

Shipping Costs Fulfillment eCommerce Travel 126

Retail TouchPoints

SEPTEMBER 1, 2020

Göritz: When companies talk about emergency measures, it’s very often a theoretical exercise. That was the real aim, for us to really empower the consumer to shop locally. Hodges: What are some of the key things you’ve learned from dealing with COVID-19?

eCommerce 146

eCommerce Consumer Operations Management 146

Omnisend

APRIL 25, 2021

One customer (that customer being the author of this article) purchased a balance beam for her aspiring gymnast. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection. Order anything from Amazon and you’ll see how this plays out.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Retail TouchPoints

APRIL 29, 2024

An Integrated App Experience with the Potential for Evolution AllSaints had an app before, but “I would politely describe it as a little basic,” said Reid diplomatically. The previous app was really more of a trial run, built in-house and “launched and then left,” with significant overhead required to manage it.

Customer 208

Customer POS Download Payment Services 208

iVend

AUGUST 10, 2022

Consider an exercise clothing retailer who runs yoga classes in their brick-and-mortar store, or a kitchen equipment brand that runs cooking demonstrations. Personalised communication is also important for building advocacy and brand ambassadors, with 71% of shoppers feeling frustrated when their customer experience is not personalised.

Retail 98

Retail Customer Retention Social Media Customer Loyalty 98

Retail TouchPoints

APRIL 2, 2021

The reward of the experience drives the consumer’s behavior, as opposed to a brand fretting about reaching the consumer on every channel they may possibly ever use. Continually improving a business’ CEM depends on utilizing data to keep existing customers engaged, attract new prospects, and enhance the overall customer experience.

Retail 146

Retail Specialty Retailers Customer Loyalty Customer Experience 146

Omnisend

JULY 20, 2021

How you specifically define a VIP customer is unique to your ecommerce store. How to Easily Identify a VIP Customer. The criteria for what makes a customer a VIP can make for a dizzying exercise in identifying them. Fixing the issues that affect your VIP customers will improve your overall customer experience.

Customer 148

Customer Shipping Costs Social Media Customer Data 148

Liveintent

OCTOBER 5, 2018

This enables them to think about how they’re communicating to their customers in the most compelling or consistent way, ensuring that they “show up” wherever the customer is and provide the best experience. Jess Jacobs, Director of Marketing at Wayfair, highlighted just how important that customer experience is.

Marketing 73

Marketing Technology Webinar Omnichannel 73

Retail TouchPoints

MARCH 4, 2024

In fact, 94% of Gen Alpha consumers opt for outdoor activities, exercise or reduced tech usage as methods to manage their mental health and disconnect from the digital realm, according to Razorfish research. Brands should consider this research when crafting their omnichannel strategies.

Social Media 268

Social Media Beauty and Health Games Merchant Services 268

Retail TouchPoints

SEPTEMBER 19, 2022

Bubble has put its community of 10,000 Gen Z consumers at the center of everything it does —from packaging to branding, customer experiences and even product expansion. It has been a process of building a relationship with Gen Z and our community.”. Skin School is for you.

Beauty and Health 161

Beauty and Health Social Media Consumer Customer Experience 161

Ecommerce Platforms

NOVEMBER 11, 2019

So let's get started… What’s the point of having a customer loyalty program? . Optimizing the users' experience might prove to be a labor-intensive exercise especially for a beginner in the retail business. You just can't keep customers stepping back to your store if you don't put smiles on their faces, repeatedly.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services Payment Services 143