Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 204

B2B eCommerce BigCommerce Omnichannel 204

Retail TouchPoints

OCTOBER 16, 2023

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Social Media 245

Social Media Consumer Information Marketing 245

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . You can also focus on the channels where your customers go the most and sell to them there.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

MAY 1, 2024

Research indicates a 40% improvement in mood with exposure to pleasant scents. Additionally, consumers look for social experiences where they can readily access and feel products with friends and family. Scent is a particularly impactful sense, influencing mood, concentration and memory recall.

Technology 267

Technology Arts Payments Customer Loyalty 267

GetElastic

DECEMBER 3, 2018

If you don’t give them that, then the likelihood that they’ll vent on review sites, social media and to family and friends is much higher. Here are three emerging trends to collect feedback: Surveys. Sending out surveys via email, text or social media is a great way to get customers to tell you what they think.

Customer Retention 157

Customer Retention Improvements Customer Social Media 157

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. You can achieve customer engagement in multiple ways.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 259

Merchant Services Shipping Costs Retail Social Media 259

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. With the right strategies in place, there are many possible benefits for your business, including: Attracting new customers.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Ensure your social media team is trained and equipped to handle customer inquiries.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

lateshipment

MAY 21, 2021

Companies have to spend 7 times more to get a new customer than to retain an existing one. Improving customer retention by 5% increases profits by up to 25% to 95%. If you are trying to sell something, the chances of making a sale are 60-70% with a retained customer. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 238

Retail Books Consumer Social Media 238

Kissmetrics

MARCH 26, 2021

From social media to Google Ads , companies invest thousands of dollars a month into paid ads. If you are disappointed in your churn rate results, there are several ways to improve them. 7 Ways You Can Use Customer Loyalty to Lower PPC Churn Rate. After all, satisfied customers are far less likely to leave.

PPC 319

PPC Document Customer Loyalty Improvements 319

BigCommerce

NOVEMBER 13, 2017

For creating a content asset that drove thought leadership, revenue and customer loyalty. This led to the creation of the Australian Craft Beer Survey. The idea behind this survey was to create a publicly released report that changed how Beer Cartel as a business was thought of by consumers, suppliers and the industry at large.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Retailers can make adjustments in the way they do business to improve experiences for other customers.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. Improve social media presence. Improve social media presence.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Retail TouchPoints

NOVEMBER 18, 2021

Digital apparel retailers are adopting fit technology to help shoppers find the right items, improve satisfaction and reduce returns, but data collected from these programs can be further analyzed to get a better understanding of who your customer base is and what they really want from your products.

Consumer 231

Consumer Merchant Services Social Media Technology 231

MagentoBrain

MAY 23, 2023

In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term. In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Omnisend

JANUARY 8, 2024

For these reasons, a 2023 report from Antavo found that 68% of brands intend to increase their spending on customer retention. Let’s explore the value repeat clients and customers can bring to your business. Image via Statista Businesses can solve these challenges by learning to increase their repeat customers.

Customer 88

Customer Customer Retention Social Media X-cart 88

ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

RetailMinded

JULY 8, 2021

Read on below to be more familiar with the reasons why digital marketing is essential for your retail business: Improves Customer Service . Retail businesses need to ensure excellent customer service so that they can grow their pool of customers. Increases Customer Loyalty . Social Media Engagement.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Smile.io

MAY 1, 2023

Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Customer acquisition is when a retailer tries to get new customers through organic and paid channels, like social media, ads, etc. and a sample of over 1.1

Customer Retention 61

Customer Retention Customer Customer Loyalty Merchant Services 61

Teamwork Retail

MAY 14, 2020

How collecting customer experience data at the Point of Sale can improve your business. In order to garner customer loyalty, maximize repeat purchases and avoid negative consumer perception, brands have to differentiate themselves. . The customer is a businesses’ most important asset after all.

Payment Services 62

Payment Services Improvements POS Shipping Costs 62

Ecommerce Platforms

DECEMBER 18, 2020

This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media outreach to influencer engagement, and email marketing to regular advertising. This includes social media marketing, email marketing, and a large number of other options to reach out to new and old customers.

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

SellBrite

APRIL 15, 2019

With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media. If you’ve already surveyed your customers, then you have data insights handy to learn more. Create a Customer Reward Program.

Improvements 105

Improvements Marketing Social Media Shipping Costs 105

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

BigCommerce

FEBRUARY 1, 2018

Social media copy. We have been fortunate in that we identified early on the key search terms that brought customers to out website and ultimately fine tuned our SEO and Google AdWords campaigns to accurately reflect these search terms. Examine social media. Often, the second-comer wins customer loyalty.

Marketing 354

Marketing Social Media eCommerce Arts 354

Smile.io

MARCH 2, 2022

A few main benefits of collecting customer feedback online are: Allowing you to make informed decisions about what products to sell. Finding common pain points amongst your customers gives you opportunities to improve your online customer experience. Generating online customer reviews is a great way to get social proof.

Customer 71

Customer Live Chat Social Media Customer Loyalty 71

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

ESW

APRIL 15, 2019

Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Offer free shipping and shipping that can arrive quickly, when customers want it. Social Shopping for New Levels of Reach. Keep the sale simple. Wish Lists and Save-For-Later Capabilities.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

BigCommerce

APRIL 18, 2018

After all, if you can’t measure something, you have little chance of improving it. Tracking and measuring the right KPIs can improve your business and marketing decisions. This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement.

Download 418

Download eCommerce Social Media Shopping Carts 418

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74