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A Guide to Omnichannel Retailing and its Latest Trends in 2023

Digital Doughnut

Omnichannel retailing refers to the practice of providing customers with a seamless shopping experience across multiple channels, such as brick-and-mortar stores, online marketplaces, social media platforms, and mobile apps.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Insiders

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Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Five years ago SMS marketing campaigns were infrequent; today they are a completely normal way to engage a subset of customers, such as your best brand fans. 1: Shipping.

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty. By prioritizing customer satisfaction, consistency and adaptability, businesses can ensure supply chain resilience and improve inventory management.

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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

Shopify apps can help with everything from SEO to email marketing, and customer service. Customer loyalty apps allow you to build your own loyalty program, referral strategy, or simply distribute loyalty points to customers. What Are The Most Popular Loyalty Apps for Shopify? Limited customer support.

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