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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Amplify insights through targeted surveys. Craft tailored quizzes for meaningful insights.

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Are Customer Loyalty Programs a Win for Brands and Retailers?

Wiser

To get deeper into that, we asked our smartphone-enabled shoppers whether they currently used discount codes, coupons, or loyalty points while shopping at an eCommerce or brick-and-mortar retailer. Of our survey group, 88 percent said yes, they do use those rewards features while shopping. Loyalty Programs: Yes or No?

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Brand Loyalty is Fading — Retailers Must Find New Ways to Deliver Value

Retail TouchPoints

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. We marveled at the influence of the “power shopper” — high-frequency shoppers who made online purchases once a week or more. What Loyalty?

Retail 211
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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. The barriers to brand loyalty. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online retail is growing at more than twice the rate of brick-and-mortar sales. Without some sort of digital service, you risk shipping products that customers don’t need or want.

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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

Additionally, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Below are some strategies to withstand the recession without raising prices by strengthening customer loyalty. Launch or ramp up a rewards program.