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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Finding Partners to Tackle Fulfillment Complexities These developments are part of a larger trend of outsourcing fulfillment’s last mile, traditionally the most expensive leg of the product’s journey, to partners that specialize in mastering its complexities.

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4 Post-Holiday Marketing Tactics for Customer Retention

Optimizely

As mentioned in the last section, email marketing is a major success factor in customer retention and repeat purchases. Lifecycle email campaigns can be personalized on purchase frequency, lifecycle stage, and order history, which helps when it comes to driving past customers back to your site for a second or third purchase.

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. These sorts of requests — known as chargebacks — are very expensive and time-consuming for all parties involved. billion per year. The issue is clear to see.

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How to Optimize Your Business’ Contribution Margin Ratio

Kissmetrics

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. A contribution margin ratio is the difference between sales and variable costs within a company. The difference will then get used for fixed costs, like rent and insurance.

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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

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The Real Cost of Late Deliveries & How to Deal with Them

lateshipment

So much that late deliveries tend to drive customers away. Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand! The Human Cost of Late Deliveries. You Bear the Cost of Late Deliveries. How much, you ask?

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Kissmetrics

In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses. For example, imagine you’re a wholesaler on Alibaba. For example, imagine you’re a wholesaler on Alibaba.