article thumbnail

Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

This trend is further fueled by the younger demographics, particularly millennials and Generation Z, who are more open to adopting new technologies and are looking for payment methods that reflect their mobile-first approach. Customers can easily add funds specifically for use with that brand, building a stronger connection.

article thumbnail

Building a Mobile Shopping App Strategy + Launch Plan

Fabric Blog

Editor’s Note: This article was inspired by a PRD and mobile app strategy our team created for one of the world’s largest omnichannel fashion retailers.

Mobile 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

E-Commerce KPIs: How To Measure And What To Measure

ChannelSale

Monitoring this KPI can enhance the consumer experience, product presentation, and website layout. Customer Retention Rate The degree to which customers continue to be interested in your brand over time is shown by your customer retention rate.

article thumbnail

Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Rage clicks are present in 5.5% But there’s also the elephant in the room, which is that traffic continues to shift to mobile and those experiences are less likely to convert. Mobile delivered 77% of traffic, but only 56% of revenue. of visits, which is down from the previous year, when they affected 6.2% of all visits.

article thumbnail

The Impact of Live Commerce on Shopping

Smile.io

Tech has developed in nearly every area, from call center systems technology to more sophisticated mobile devices. Of course, with more mobile devices than ever before, the natural effect of those factors is that more people are using the internet for a variety of reasons, from streaming TV and movies to online purchases.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
article thumbnail

9 Must-See Sessions at eTail East 2017

Optimizely

On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit. Learn how these brands are integrating new types of content into their email marketing programs to drive more customer engagement.