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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? Uber disrupted the taxi business by offering an innovative ridesharing idea.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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3 Interactive Experiences We Love Right Now

Sailthru

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

Travel 78
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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

A popular use for such messaging is product recommendations, like this one from Groupon , which focuses on pampering experiences a customer may appreciate. Most often, businesses use them to create engaging customer experiences in a way that is more meaningful and personal to the individual. Product Recommendations.

Marketing 273
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How to Humanize PPC Ads

Kissmetrics

Humanizing your brand can give you a competitive edge and improve customer retention. It shows you’re taking a customer-centric approach, and you understand your buyers. However, humanizing your brand also builds customer trust, which is vital these days. Then there’s customer retention.

PPC 195
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How Ecommerce Sites Can Use Online Quizzes to Drive Sales

Smile.io

An ecommerce quiz brings the in-store retail experience to your online store and gives your customers the confidence they need to purchase your products. By asking questions about a customer’s preferences, challenges, desires and more, a quiz matches each customer with a buyer profile and its corresponding product recommendations.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.