Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 252

eCommerce Consumer Merchant Services Recommendation 252

Digital Doughnut

JANUARY 29, 2024

UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.

Customer Data 52

Customer Data Customer Retail Mobile 52

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

365 Retail

DECEMBER 12, 2023

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? But what does it actually mean for data, fraud and privacy concerns?

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JANUARY 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 332

Retail Customer Experience Technology Customer Data 332

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 64

Customer Data Customer Multi-channel Events 64

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. In today’s digital world, data is a double-edged sword.

Retail 86

Retail Customer Data Channel Social Media 86

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 298

Recommendation Consumer Information Customer 298

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 291

Social Media B2C B2B Customer Data 291

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 285

Customer Customer Data Improvements Marketing 285

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? But what does it actually mean for data, fraud and privacy concerns?

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Multi-channel 242

Multi-channel Customer Social Media Retail 242

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. In today’s digital world, data is a double-edged sword.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 211

Customer Retail Information Consumer 211

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. Like retailers, we have first-party data and a dedicated audience.

Small Business Retail 250

Small Business Retail Banking Retail Travel 250

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years.

B2B 52

B2B Subscription Customer Data Information 52

Retail TouchPoints

JULY 28, 2022

How Can Businesses Bring Virtual Try-Ons to Their Customers? Virtual try-on technology introduces important privacy obligations. In particular, where virtual try-ons collect data about consumers’ hands or faces, state biometric laws may come into play. Keep customer data safe. What to Look Out For.

Retail 256

Retail Customer Data Information Consumer 256

GetElastic

JANUARY 30, 2020

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. If your business collects, purchases, or uses the personal data of California residents in any way, the CCPA may impact your business. Say no to the sale of personal data. Access their personal data.

eCommerce 88

eCommerce Customer Data Information Consumer 88

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. Page Society calls “authentic advocacy.”.

Customer 87

Customer Consumer Information Other 87

Retail TouchPoints

APRIL 4, 2024

All of these retail media networks are mini-walled gardens, and they’re all very protective of their own methodology and their own data ,” said David Pollet, CEO of Incremental , a third-party measurement platform focused on retail media in an interview with Retail TouchPoints.

Retail 267

Retail X-cart Banking Definition 267

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Payment Services Customer 52

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 241

B2B eCommerce BigCommerce Omnichannel 241

Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs.

Customer 62

Customer Customer Data Recommendation Channel 62

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

Customer Loyalty 216

Customer Loyalty Customer Retail Shipping Costs 216

Retail TouchPoints

OCTOBER 23, 2023

We commit to holding ourselves accountable for its impact”; and Customer-centric practices that will include measuring customer satisfaction with AI interactions and listening to feedback, as well as continual reviews of our AI tools to ensure the technology is accurate, relevant and helping achieve its goals. “We 17 blog post.

Technology 246

Technology Supplies Customer Data Blog 246

Retail TouchPoints

SEPTEMBER 29, 2023

As brands try to navigate this strange new world where the cost of content generation and distribution are near zero, they are faced with a fundamental dilemma at the heart of it all: How to take advantage of these game changing technologies while gaining and keeping the trust of their customers?

Customer Data 248

Customer Data Operations Technology Games 248

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 261

Retail Customer Data Channel Arts 261

Forrester eCommerce

OCTOBER 11, 2018

GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. This means that […].

Marketing 265

Marketing Customer Customer Data 265

FastSpring

NOVEMBER 14, 2018

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data?

Customer Data 61

Customer Data Customer Information Banking 61

RetailDive

AUGUST 17, 2021

Senators Amy Klobuchar, Bill Cassidy and Jon Ossoff questioned the security of customer data and noted the technology raises additional anti-competitive concerns.

Customer Data 116

Customer Data Technology Customer 116

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233

Optimizely

DECEMBER 3, 2019

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 273

Social Media Consumer Information Marketing 273