Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for. The most common missing element: error tolerance.

Customer Experience 231

Customer Experience Customer eCommerce Customer Loyalty 231

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

OCTOBER 27, 2021

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

Consumer 246

Consumer Supplies Fulfillment Technology 246

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 275

Customer Experience Recommendation Consumer Customer 275

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. By crafting a compelling story around the brand or products, retailers can forge a profound and enduring connection with customers. Customers become invested in earning rewards and badges.

Technology 272

Technology Arts Payments Customer Loyalty 272

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 250

Social Media Consumer Information Marketing 250

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. If not, a survey can give you a clear picture of who your audience is and what they do. Let’s take a closer look.

Customer 349

Customer Social Media Comparison Shopping Information 349

365 Retail

OCTOBER 30, 2023

In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. A striking 68% of respondents admit to facing challenges when seeking assistance in larger stores, highlighting a customer service gap.

Small Business Retail 109

Small Business Retail Shipping Costs Customer Experience Customer 109

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. Knowing where a retailer stands with its customers has never been more important.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Collect your loyal customer data.

Customer 300

Customer eCommerce B2C Fashion 300

BigCommerce

DECEMBER 5, 2017

You can’t – so you better do everything in your power to keep the customers coming. As we approach crunch time in the world of online shopping, now seems like as good a time as any to review the best tools and techniques for acquiring new customers, increasing repeat business, and minimizing loss. What is cost of customer acquisition?

Customer 381

Customer Live Chat Social Media BigCommerce 381

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? You then use this data to create custom email campaigns with relevant content and offers.

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

lateshipment

FEBRUARY 3, 2023

Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new customers through heavy discounting and advertising. Here are some metrics that speak for themselves.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. And with rising acquisition costs, retaining customers long-term is priceless. Zero-Party vs. First-Party Data.

Customer 180

Customer Retail Information Consumer 180

lateshipment

MAY 21, 2021

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. With the competition being so stiff in the online marketplace, you need to ensure the loyalty of the customers you have.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

BigCommerce

FEBRUARY 23, 2018

Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. So, how can you increase retention and customer lifetime loyalty? Let’s dive in.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 61

Customer Retention Customer Customer Loyalty Merchant Services 61

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Yet subject lines are just the beginning.

Small Business Retail 204

Small Business Retail Marketing Retail Social Media 204

Retail TouchPoints

JULY 10, 2023

These first movers near universally are noting the gigantic opportunity to transform their business, from operations to customer relations and retention. Retailers have a vast amount of data about customer shopping behavior and purchase history. Companies are racing to adopt it. And there’s plenty of money at stake.

Merchant Services 263

Merchant Services Shipping Costs Retail Social Media 263

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? Frontline sellers hold powerful influence over customer purchasing behavior. Still, these influencer recommendations do not come cheap. So what’s the plan?

Retail 243

Retail Recommendation Games Consumer 243

Kissmetrics

JANUARY 17, 2022

Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 3, 2020

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again. Returns is just one example.” .

Shipping Costs 322

Shipping Costs eCommerce Merchant Services Retail 322

Retail TouchPoints

JULY 21, 2022

Wade are putting a microscope on how social networks, retailers and other apps are using health data and other Personal Identifiable Information (PII) to create a customized (and helpful) user experience. To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S.

Marketing 267

Marketing Consumer Information Customer Retention 267

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. With the right strategies in place, there are many possible benefits for your business, including: Attracting new customers.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Smile.io

MARCH 2, 2022

” While this is certainly a nice customer service touch, it’s also a great way to collect customer feedback. When you are connecting with your customers online through ecommerce, it’s just as important to collect customer feedback online. Interacting with your customers online humanizes your brand.

Customer 71

Customer Live Chat Social Media Customer Loyalty 71

Omnisend

JANUARY 5, 2024

Reading Time: 7 minutes It’s a common myth that cross-selling and upselling are pushy marketing tactics used to trick customers into spending more. When used right, these strategies can enhance customer experience and build long-term relationships. The key is to have the customer’s interests in mind.

Shipping Costs 88

Shipping Costs Recommendation eCommerce Customer Loyalty 88

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers. Increase In Customer Loyalty. Let’s dive in. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Kibo

FEBRUARY 19, 2021

In an attention-starved world, customer engagement is crucial to commerce success. Defining concrete strategies across touchpoints and metrics is the first step toward leveraging the power of engagement to lift sales and loyalty. In turn, they realize benefits throughout the customer lifecycle. Customer Engagement Metrics.

Customer 118

Customer Social Media Live Chat Merchant Services 118

UpSellIt

MARCH 22, 2023

If you’re looking to build stronger relationships with your customers, it’s not just about selling them a product. What really sets your business apart is delivering a great customer experience. Upselling involves persuading customers to buy more by offering them a better version of what they already want.

Payment Services 78

Payment Services Payments Recommendation Customer Loyalty 78