Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites. Interested/have watched videos on the company's YouTube channel.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

JULY 4, 2022

Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know. Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. This permits you to track and visualize specific data most important to your ecommerce site.

eCommerce 248

eCommerce SEO Events Recommendation 248

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

MARCH 21, 2021

Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

BigCommerce

MARCH 23, 2017

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Google Shopping v.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales.”.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Be like Bouqs. Optimize Your Product Data Feed.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. Therefore, retailers need to work on offering these experiences at all of their customer touch points.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Ecommerce Platforms

AUGUST 20, 2021

Copysmith can create category content, product descriptions, headlines and rewritten content, taglines, and PPC ads. YouTube Video product descriptions. Good customer support. There are various plans you can choose from if you want a little help from Copysmith for your social media, copywriting, and content marketing strategies.

Blog 118

Blog Shopify Article SEO 118

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Need some simple graphic design help for a logo, PPC banner or social media ad? For larger items like images and video, try Dropbox. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

JUNE 17, 2019

As a result, we keep our prospect pool fresh by building new custom audience lists, which lets us access a much larger total audience. Nonetheless, from what we’ve seen, eCommerce marketers still tend to focus on bottom-of-funnel advertising on Facebook, i.e., retargeting existing audiences. The ‘ Think’ Stage. The ‘ Do’ Stage.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Korona

MARCH 23, 2023

The key to running a successful flash sale is setting realistic goals while offering top-notch customer service during the campaign. By avoiding all these pitfalls, you can ensure that your eCommerce brand can run a successful flash sale campaign that gains your business valuable new customers without burning your bottom line.

POS 52

POS eCommerce Merchant Services Social Media 52

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Automotive Mobile 88

Omnisend

SEPTEMBER 6, 2021

If everyone in the business was clear on what they stand for and who their customer was, it was an awful lot easier to pivot and flex—especially when you’re working from home. I think, fundamentally, all these changes are good for the human being and for the ecommerce marketer or any marketer.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Customers calling in for personalized orders are highly likely to purchase, and at a higher price point, too. Selling on Amazon. Facebook Advertising Optimization.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 25, 2023

Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. Ecommerce videos are being put front and center more than ever across channels, including being worked into galleries on product pages and category pages. images, videos, testing, scaling) is growing. 

eCommerce 78

eCommerce Social Media SEO Payments 78

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Incorporating customer review system that supports UGC.

eCommerce 150

eCommerce PPC SEO Social Media 150

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. 2) Utilize PPC advertising. Social media advertising also utilizes PPC models.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

DECEMBER 13, 2017

Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. Get reviews!

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. How to repeat that success.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. was most felt by social media marketers in terms of purchase attribution.

Social Media 128

Social Media Multi-channel PPC Channel 128

Retail TouchPoints

APRIL 13, 2021

Ecommerce sites deploy many interactive elements — chatbots, drop-down banners, pop-ups, videos, etc. — to get a customer’s attention and push them to convert. Google (and your customers) want sites to load as fast as possible, but the aforementioned characteristics of online stores can make this hard to achieve.

SEO 162

SEO Improvements Recommendation Mobile 162

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

JANUARY 13, 2022

Searching Query 1 in Google, we saw several things pushing their top-ranking strategic content down in the results: A Google Ad for a product A “People Also Ask” section A video carousel section. From a revenue standpoint, these are your most valuable landing pages — not just for conversions, but also for the overall customer experience.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

FEBRUARY 13, 2018

The ability to speak directly to your customers and make adjustments has never been easier. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Training your customers to use the new B2B tools is important for adoption.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

NOVEMBER 27, 2019

The platform provides a perfect ecosystem for product discovery and commerce to thrive together, especially with its new initiatives to meet customers where they already are – Instagram – to make it easier than ever for consumers to purchase products. Are you ready to shape the future of your brand? Listen here!

Marketing 78

Marketing eCommerce Social Media Gifts 78

BigCommerce

DECEMBER 13, 2017

I’ve used the customer search term “Dr tobias multivitamin” and you can see there are 3 results: When I simply add my name “Bryan” to the search, there are no results because Dr. Tobias doesn’t have my name anywhere in their product listing – which is nice to know, I guess. Let me show you an example below. Conversions.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

AUGUST 27, 2019

If you’re beginning with a general prospecting campaign and you want to explore whether or not people with these interests might be interested in your products, the better approach is to split these interests out into separate campaigns with custom audiences, and create different ads for them. Benefits for the ‘Do’ Phase.

eCommerce 133

eCommerce Gifts Article Social Media 133

BigCommerce

SEPTEMBER 26, 2017

If only ecommerce customers arrived on your website in so linear a fashion. Solve uncertainties in advance by answering any questions your customers may have. ‘Do Your customers need to know everything about the purchase as soon as they can in their buying journey! “Do you have a specific landing page for that?”.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419