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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

In the modern e-commerce environment, brand image and identity are everything — particularly if you distribute through online retailers. You need a solid brand to stand out from your competitors and capture your customers’ attention. Improved market coverage, which positively impacts your brand awareness.

eCommerce 105
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Presumed Innovative Until Proven Guilty

Forrester eCommerce

B2B marketing leaders are not as innovative as they think they are! Join us at Forrester’s B2B Summit North America — an in-person and digital experience happening May 2–4 — to learn the tips and tricks we’ll reveal in “The CMO’s Handbook For Nurturing Innovation” that you can use to jump-start your innovation agenda. B2B […].

B2B 195
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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 275
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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Advertising & marketing. Discounts to customers. Entertainment for customers and clients. Gifts for customers or employees ($25 deduction limit for each). Now we’re on to the fun stuff: deductions.

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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Etsy vs Ebay: Which Is Right for Your Business?

Ecommerce Platforms

If you’re looking for a way to start selling online without building and managing your own ecommerce store, both of these tools are ideal for generating profits fast. It’s also a great platform for connecting with loyal, long-term customers, as around 40% of the sales on Etsy come from repeat buyers. Etsy Pros and Cons Pros ?