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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization. Google Analytics 4.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. This recommendation is being taken seriously. Facebook canceled F8 , its largest event of the year, which was to take place in May. Influx in online shopping.

eCommerce 204
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Customer lifecycle reporting. With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g. This is the GA4 attribution model that we recommend brands use.

Events 78
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How to Set Up Your GA4 Integration With BigQuery

ROI Revolution

BigQuery provides brands with a world of possibilities with GA4 data, including blending it with customer databases or publicly available datasets. If possible, we recommend creating an alias account that’s tied to your business rather than an individual user. We recommend something like “yourcompanyname-analytics”.

Events 78
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The Definitive Guide to Online Reputation Management

Kissmetrics

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

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Q4 Paid Search Tips: 2020 Holiday Shopping Prep

ROI Revolution

Because this will be the first time in Prime Day history that the event will occur during Q4, we predict that Amazon Prime Day 2020 will be the “official” kick-off to the holiday season. Smart Shopping is one great way to keep a pulse on how your customers are interacting with your brand during this unpredictable time.

Webinar 88
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. Want to know more? The Future of NP Digital.

Marketing 275