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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

Tanger in particular has made investments in its digital platform and added digital assets to all of its centers, including digital directories and QR technology that directs customers to tanger.com, according to Andrew Wingrove, EVP and Chief Commercial Officer at Tanger.

Events 252
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain. Crowdsourcing delivery can help retailers to increase their efficiency, manage expenses and improve their customer satisfaction levels.

Supplies 257
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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

That said, a common concern in the retail and hospitality space is how to efficiently maintain operations in the face of a severe weather event. In fact, the risk of grim financial losses because of an extreme weather event has never been higher. Communication is vital during any severe weather event.

Events 257
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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail TouchPoints

This tactic is traditionally a means of merchandising brick-and-mortar stores with everything from standard, pre-built fixtures (think shelving, racks and displays) to custom millwork and design pieces that help bring brands to life within a physical space. How can you make your store stand out from the crowd and bring in more customers?

Events 255
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What to Do Before Your Best Customer Ghosts You

Retail TouchPoints

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321
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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. The post-purchase experience refers to what happens after a customer has made a purchase.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).