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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Facebook canceled F8 , its largest event of the year, which was to take place in May. Be proactive, not reactive, in how you pivot to a digital event.

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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization. Google Analytics 4.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Customer lifecycle reporting. With scope, brands can see what generated an event or a session and then zoom out to see what originally brought the user that generated the session. Event scope: The attribution model selected in the property settings (e.g. Predictive audiences. Conversion modeling. Granular user data controls.

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Is Getting “Google Guaranteed” Worth It?

Kissmetrics

Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. What Is Google Guaranteed?

Books 285
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How to Set Up Your GA4 Integration With BigQuery

ROI Revolution

BigQuery provides brands with a world of possibilities with GA4 data, including blending it with customer databases or publicly available datasets. In the “Event data” section, select both “Daily” and “Streaming” export types. ROI Tip: Take note of the “Total Estimated Daily Event Volume to Be Exported” box just above this selection.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Some quick tips: Expect customers to start shopping earlier than ever (again) this year. There’s no foolproof expectation for how customers will shop! In fact, 38% of Prime Day shoppers say they purchased holiday gifts at the event! Ad customizers are still available with Responsive Search Ads.