Remove Customer Remove Groups Remove Multi-channel Remove Social Media
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. Dollar Shave Bundle Campaign 4.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” In the U.S.

Retail 289
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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 308
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Best Customer Service Software

Kissmetrics

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239
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How to Implement a Successful Retail Media Network

Retail TouchPoints

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. This reorganization around proprietary data is what has led us to today’s retail media boom. Here’s a three-step blueprint for creating an impactful retail media network.

Retail 273