Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers
Retail TouchPoints
SEPTEMBER 22, 2022
As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.
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