How to Recession-Proof Your Online Retail Business Without Raising Prices
Korona
NOVEMBER 10, 2022
During an economic downturn, acquiring new customers can be costly. It is much more cost-effective to focus on retention and lifetime value than to try to get new customers to make a purchase. It is five times more expensive to attract a new customer than to retain an existing one. Launch or ramp up a rewards program.
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