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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

PPC 195
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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. The best products to advertise on social media are often visual products, as seen below.

PPC 156
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

For most eCommerce businesses, the decision comes down to social media advertising (ie. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search). Be like Bouqs.

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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. This is when you partner with influencers in your niche who use email, blog content, and social media to tell their audience about your products. Business focus.

eCommerce 103