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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience.

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Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’

Retail TouchPoints

This behavior, combined with growing interest in travel and going out, is creating new opportunities despite the economic uncertainty affecting the industry. We definitely are a business that benefits when consumers are out and about when they’re traveling, when they’re going out to eat or going back to the office,” said Essner.

Travel 259
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Nomad’s Choice: Dropshipping Essentials for the Traveler

365 Retail

Travelling the world and experiencing new cultures while running a thriving online business is an exhilarating thought for many. In this post, we will explore the essentials of dropshipping for travellers, providing valuable insights and tips on how to succeed in this unique business model.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. An eCommerce business can generate thousands or more customers with just one viral post on any platform. The Impact of Social Media Marketing on Brands. Highly cost-effective and accessible.

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How to Merge Facebook Accounts

Kissmetrics

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities. Improve Customer Experience. Who are your target customers?

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

However, the big opportunity, according to Suzanne McDonnell, Bark’s Chief Revenue Officer, is to go further into services and experiences — like the company’s recently unveiled Bark Air, an air travel experience for dogs and their “human companions.” RTP: And what about from a customer acquisition and retention perspective?

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Many operate through social media platforms, with Facebook and Instagram being top performers. For example, micro-influencer Monet Hambrick combines her love of travel with her role as a mom of two to curate content specifically designed for vacation-seeking parents.