Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Pay-per-click (PPC). Conversion rate.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JULY 13, 2017

The only challenge we ran into was that our own data not been sufficient for what eBay needed. Although we haven’t even yet expanded our data to what the BigCommerce system is capable of doing, we can confirm our eBay sales are up by more than 50% on what we were doing for very little additional work. We had to update that. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

AUGUST 25, 2021

Check out the complete guide or feel free to jump to a specific holiday marketing idea below: 1. Create a team-wide holiday marketing plan. Look at several years of holiday data. Make sure your marketing teams are aligned. Market to your early-bird shoppers. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future.

Social Media 125

Social Media eCommerce Recommendation PPC 125

BigCommerce

MARCH 23, 2017

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. So accuracy is important and so is, from an optimization standpoint, being able to provide data that is complete and relevant to the products. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

DECEMBER 14, 2021

Instead, Google Shopping’s complicated algorithm relies on the details of your product data feed (found in your Google Merchant Center account). As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

NOVEMBER 14, 2017

Be sure to keep important marketing elements like emotion, personalization, and personas in mind. Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. Don’t have a holiday strategy?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

JANUARY 22, 2020

Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations. Why Does Our Approach to eCommerce Keyword Research Work? For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. Penguin Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Which channels do you recommend and what are the keys to wise expansion? First of all, sell where your customers are located.

eCommerce 78

eCommerce Channel PPC Gifts 78

ecomdash

DECEMBER 26, 2018

Affiliate marketing has the power to increase your ecommerce revenue, so here are 7 reasons why it’s vital to success. 16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own.

eCommerce 108

eCommerce Marketing SEO PPC 108

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? Everett Sizemore, Director of Marketing, Inflow. Jamie Turner, CEO, 60 Second Marketer. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

MAY 3, 2019

Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy. Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Shopping Signals

OCTOBER 26, 2016

How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data . Do you utilize your analytics data to make decisions about how to manage or improve your website? But really understanding all of the data available to you, and knowing what decisions to make based on that data… Not so easy.

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

JUNE 6, 2017

In fact, data from MyBuys’ 7th Annual Personalization Report revealed that consumers overwhelmingly prefer to purchase from retailers who: Suggest products based on their browsing or buying behavior (53%). If you’re seeing data like this, it means you probably don’t need granular audiences requiring months of retargeting.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Omnisend

SEPTEMBER 6, 2021

Privacy has been a huge concern over the past few years, with consumers becoming ever more conscious about the data they give up to companies and what’s then done with that information. I asked Chloë for her thoughts on the struggle between the increasing need for privacy contrasted against a marketer’s need for data.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

SEPTEMBER 16, 2019

Live chat is the interface of this whole new marketing niche, coined by Drift as: “ conversational marketing.” It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. Conversion rate optimization relies on testing.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

BigCommerce

APRIL 20, 2018

How Google decides what is relevant is based on information submitted through the product data feed. This data feed includes loads of information, such as: Product name. The data feed for Google Shopping campaigns can be submitted through the Google Merchant Center. Brett Curry, CEO, OMG Commerce. Image address.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

BigCommerce

DECEMBER 13, 2017

Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings.

SEO 209

SEO Merchant Services Document Recommendation 209

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JANUARY 13, 2022

That’s why we recommend starting at the source — making sure your website content is high-quality enough to answer your customer’s questions and provide a valuable user experience. How to Create “Quality” eCommerce Content. After your product and category pages are optimized, we recommend layering in quality “strategic content” (e.g.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget? Google Shopping is the new frontier of paid search and an awesome way to improve your ecommerce traffic generation. The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

NOVEMBER 28, 2017

That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Get The Data Now.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 25, 2023

In addition to an emphasis on first-party (1P) data, contextual/browsing audiences, location data, and connected (CTV) , there’s also been an increased emphasis on impactful creative. Chad Batten, Product Feeds Specialist Ad platforms are trying to make it as easy as possible for companies to link their product data to the platform.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

FEBRUARY 13, 2018

In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. Even more data reinforces the ecommerce growth trend: There may be as many as 2.14

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Would you buy it?

eCommerce 60

eCommerce Mobile PPC SEO 60

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So what we do is we take our existing buyers and their transactional data. Yeah, me neither.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. So what we do is we take our existing buyers and their transactional data. Yeah, me neither.

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

Inflow Insights

APRIL 1, 2020

After all, we only have a few weeks of data to work with at the moment. We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. Baby Products.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

ROI Revolution

DECEMBER 2, 2021

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. billion last year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. billion last year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 78

eCommerce Social Media Payments Payment Services 78