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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. As we all know, in marketing, the main goal is to know the customer. “By

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Best POS Systems

Kissmetrics

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. Our team has done the heavy lifting of reviewing dozens of POS systems in the market. Ease of Use.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. The question is, what’s the difference between the Shopify POS Lite app, and it’s Pro alternative?

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The Best Cheap POS System for 2022

Ecommerce Platforms

The best cheap POS system can be an important investment for growing companies. A cheap POS system can be an ideal purchase for a company looking to access a range of features at a lower price. Today, we’ll be looking at the best cheap POS systems, and what makes them such an attractive investment for smaller brands.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Invest in Technology Solutions.