Forrester eCommerce

AUGUST 29, 2022

Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

Operations 369

Operations Marketing B2B Technology 369

Retail TouchPoints

MARCH 30, 2023

Creating and implementing these types of unified commerce strategies requires close monitoring of data points, the more granular the better. Executives from Salesforce used data to help retailers better balance these factors and identify their winning strategies for 2023 — and beyond. For example, what happens with a BOPIS order?

POS 268

POS Omnichannel Webinar Point of Sale 268

Groove

AUGUST 30, 2023

Klaviyo defines a CDP as: "A system that collects, unifies, and stores data from multiple sources at scale and makes it available for manipulation and distribution to systems of insight (such as CRM and analytics systems) and engagement (like marketing automation and ad platforms)." It's about leveraging that data to its fullest potential.

Customer Data 363

Customer Data Customer Multi-channel Management 363

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 438

Marketing Management Other B2B 438

Retail TouchPoints

JUNE 2, 2023

Inkga Group, owner and operator of 482 Ikea stores and ecommerce in 31 countries, will adopt a solution from Made4net to power fulfillment centers and store operations worldwide. The deployment follows the purchase of Made4net by Ingka Investments , the group’s investment arm.

Fulfillment 269

Fulfillment Operations Order Fulfillment Omnichannel 269

Forrester eCommerce

DECEMBER 8, 2023

Access to audience data is becoming more restricted with B2B buyers preferring to remain anonymous until later in their purchase journeys, and this will only get worse as we see more closed ecosystems and browser and operating system restrictions. In this […]

Events 254

Events Gifts B2B Operations 254

Retail TouchPoints

MARCH 19, 2024

Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.

Management 220

Management B2C B2B Channel 220

Retail TouchPoints

DECEMBER 19, 2023

detected a data breach on Dec. The filing revealed that “the threat actor disrupted the Company’s business operations by encrypting some IT systems, and stole data from the Company, including personal data. 15 filing with the Securities and Exchange Commission (SEC).

Order Fulfillment 228

Order Fulfillment Fulfillment Operations Consumer 228

Forrester eCommerce

MARCH 3, 2022

Government-led data privacy and security consultations gave birth to new regulations over the past 6 months in China. While these are starting to be enforced, 2022 will see the launch of even more data-related regulations (Figure 1).

Operations 370

Operations Marketing 370

Retail TouchPoints

DECEMBER 18, 2023

The use of AI in ecommerce has uncovered numerous lessons about how modern businesses should operate and engage with their customers. Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. Multiply that by the 33.4

Recommendation 246

Recommendation eCommerce Jewelry Document 246

Retail TouchPoints

AUGUST 14, 2023

While autonomous stores and technological innovation are high on the retail agenda, the infrastructure and operational efforts that enable them aren’t often given the same broad attention. These operations may struggle to adapt to the unique needs of automated checkout systems and smart stores.

Payment Services 197

Payment Services Operations Banking Technology 197

Retail TouchPoints

JULY 26, 2023

Data-heavy, complex operations hamper efforts to deliver positive customer service interactions, address errors and fulfill orders accurately. Within most companies, customer success teams leverage massive amounts of data across different applications, databases and departments to develop a holistic view of the customer.

Fulfillment 181

Fulfillment Operations Shipping Costs Order Fulfillment 181

Forrester eCommerce

JANUARY 8, 2021

Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process.

Operations 482

Operations Information Customer 482

Retail TouchPoints

JUNE 9, 2023

Sustainability can be highly data-driven. They are already making sustainable and ethical supply chain decisions with regard to material sourcing and labor, and by layering in data they can also make intelligent decisions about pricing, discounting and future inventories so they can reduce unsold inventory at the end of a season.

Supplies 221

Supplies Operations Shipping Costs Customer 221

Forrester eCommerce

APRIL 24, 2024

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 431

Marketing Operations Customer 431

Retail TouchPoints

MARCH 15, 2024

Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.

Telecommunications 227

Telecommunications eCommerce Platforms Games eCommerce 227

Retail TouchPoints

APRIL 12, 2023

For their part, more mall operators are looking to diversify their tenant mix and incorporate additional brands that resonate with younger audiences. As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate.

Operations 306

Operations Omnichannel Customer Experience Consumer 306

Forrester eCommerce

FEBRUARY 20, 2024

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

B2C 396

B2C Marketing Operations Consumer 396

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 386

B2B Marketing Operations 386

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

POS 241

POS Channel B2C Social Media 241

Retail TouchPoints

DECEMBER 18, 2023

BJ’s joins our growing community of national retail and grocery chains, totaling over $100 billion in revenue and more than 30,000 locations throughout North America, in leveraging microservices to quickly stand up new capabilities that improve operations, delight customers and lower costs,” said Darpan Seth, CEO of Nextuple in a statement.

Operations 225

Operations Shipping Costs Fulfillment Omnichannel 225

Retail TouchPoints

JANUARY 25, 2024

If data is the new oil, then Walmart is sitting on a gusher. The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division.

Merchant Services 304

Merchant Services Supplies Consumer Customer 304

Forrester eCommerce

DECEMBER 19, 2022

The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

Operations 369

Operations Information Technology 369

Retail TouchPoints

JUNE 28, 2023

It’s also critical that the entire warehouse operation is prepared and ready to meet the demands of fast and accurate, high-volume fulfillment during the increased influx of orders. Fulfillment operations have become more complex as order size continues to grow. while also lowering operational costs.

Operations 224

Operations Shipping Costs Fulfillment Shipping 224

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 206

Toys Supplies Improvements Marketing 206

Retail TouchPoints

FEBRUARY 2, 2023

Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility into consumer behavior, business operations, supply chains and more. If teams are waiting weeks (or more!)

Retail 237

Retail Operations Management POS 237

Retail TouchPoints

APRIL 6, 2022

Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Data-driven insights are the key. Leveraging Data for Stronger Lease Negotiations.

Omnichannel 261

Omnichannel Events Operations Technology 261

Forrester eCommerce

APRIL 14, 2022

(Or, Why You Should Have A Revenue Operations Data Center Of Excellence) “Nerd” is a term of pride in my household. My kids and I embrace the label for its appreciation of learning, its respect for trivia, and its … well … accuracy. Our friends know the topics that might get us nerding out and […].

Operations 195

Operations B2B Marketing 195

Forrester eCommerce

MARCH 17, 2022

Similarly, each data point matters in order to give you the complete picture of a market or a […]. The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters.

Operations 370

Operations Marketing 370

Retail TouchPoints

APRIL 6, 2023

The newest generation of artificial intelligence (AI) would seem to be tailor-made for the behind-the-scenes operational complexity of today’s retail organization — and in many ways it is. and the Future of Work , identified AI’s consumption and use of literally millions of disparate data points as a key element of its value.

Supplies 214

Supplies Payment Services Operations Retail 214

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information eCommerce Technology 246

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 258

Retail Management Information Consumer 258