Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The team also implemented split tests, branded restructuring, and relevant ad extensions to help Road Runner Sports have better data to plan optimized strategies and drive strong performance. Opportunity Identified. Results Achieved.

PPC 78

PPC Recommendation Channel Operations 78

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

FEBRUARY 10, 2022

We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1. There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. Top Trends for Ecommerce Marketers in 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

AUGUST 26, 2022

At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Granular user data controls. Examples of GA4 attribution models include: Data-driven.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

SEPTEMBER 6, 2022

Data from Microsoft and Google predicts that Cyber 5 2022 will deliver major year-over-year growth yet again. Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. If you haven’t already switched over to GA4 , make sure you do ASAP so that you’ll have accurate year-over-year data for the 2023 holiday season!

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

OCTOBER 12, 2017

Locate Your Demographic Data and Adjust Bids Accordingly. First and foremost, consider the available data for Search campaigns with demographics. Google will identify users logged into Gmail to accumulate this data. To view this data, click into the Audiences tab in AdWords , and then click Demographics.).

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

PPC 78

PPC Technology Information Download 78

ROI Revolution

MAY 9, 2018

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. There’s no excuse not to get comfortable with the new platform. Still need help?

Games 104

Games PPC Reference Definition 104

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 February 2020 Marketing News: Wrapping Up.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JULY 27, 2022

” Since the launch of Smart Shopping in May 2018, you’ve been able to automatically pull product data from the feed that you upload (hopefully regularly!) We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. to the Google Merchant Center.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

JULY 18, 2019

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.

PPC 68

PPC Mobile Internet Retail Marketing 68

Kissmetrics

FEBRUARY 4, 2021

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. Semrush’s PPC Toolkit. SpyFu’s PPC Research. Remember, any data you can find on your competitors is data your competitors can find on you.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Data from Google shows that the majority of mobile traffic will abandon your website if it takes longer than 3 seconds to load. Clothing Vertical Data Spotlight. Conclusion.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

Kissmetrics

OCTOBER 15, 2020

Keyword research tools give you useful data to help you choose the best keywords. Here’s what you’ll get after you hit the “Search” button: Step Four: Look at the Metrics. Next, you need to interpret the data your keyword tool gives you. Optimizing for Google AdWords and PPC.

SEO 363

SEO PPC Blog Information 363

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

MAY 20, 2020

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

APRIL 12, 2022

As of Q4 2021, just 26% of Bing search ad clicks come from mobile. Shopping Ads: Product-centric, image-focused ads that appear at the top of organic search results pages personalized Google Shopping feeds, enabling shoppers to purchase products directly from Google. 28% of marketers use automation in their PPC advertising efforts.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JANUARY 25, 2023

In addition to an emphasis on first-party (1P) data, contextual/browsing audiences, location data, and connected (CTV) , there’s also been an increased emphasis on impactful creative. Chad Batten, Product Feeds Specialist Ad platforms are trying to make it as easy as possible for companies to link their product data to the platform.

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

OCTOBER 23, 2020

Multiple end-to-end marketing agencies outsource their work. For instance: 48% of full-service agencies outsourced PPC services 28% of full-services agencies outsourced content marketing services. These agencies focus on a few single areas of marketing expertise and then outsource the work from white label partners.

Marketing 254

Marketing Social Media SEO PPC 254

Ecommerce Platforms

MAY 24, 2023

Albert by Zoomd is a self-optimizing marketing tool that lets you devise and enhance your ad campaigns through AI. By analyzing different data sets and assessing the best way forward, Albert takes the guessing game out of running successful marketing campaigns according to your preset strategies. Go to the top 2.

Marketing 118

Marketing Payment Services SEO Social Media 118

Inflow Insights

APRIL 16, 2019

Note: Do You Trust the Reliability of Your Google Analytics Data? It goes without saying that you need to be 100% sure of the accuracy of any analytics data before you start investing in Google Ads — or in any other kind of marketing activity. A full 12 months of data is even better when you’re in a seasonal industry.).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

JULY 3, 2018

According to Farra Iaccarino, Analyst on the Paid Search Team at ROI Revolution: “The integration of DoubleClick Search and Google Analytics (GA) is very exciting as it allows us to view GA and DoubleClick metrics directly within one interface.

PPC 106

PPC Management B2C Marketing 106

Ecommerce Platforms

JULY 31, 2020

Successful SEO strategies hinge on collecting and analyzing data. Without a firm grasp of where you're already ranking on search engines (i.e., Say, for example, you're just working with an agency for their design services, and you need a copywriter or a social media marketer, they'll probably be able to propose one to use.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

JULY 3, 2017

This change is quite noticeable when searching on a well-indexed topic, such as a movie, a company, or a country. While Google still offers results based on the keyword, the SERP also includes Google’s semantical searches, finding the data it believes the user wants to see.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

MARCH 2, 2021

New COVID-19 data + stats. New COVID-19 data + stats. Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). March 2 update. to reach $9.92 12/29 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. More new COVID-19 trends + data. New COVID-19 data + stats.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. More new COVID-19 trends + data. We’ll dive into: .

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. More new COVID-19 trends + data. New COVID-19 data + stats.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2021

According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. According to eMarketer data , ecommerce sales in 2020 are expected to grow 32.4% The data is in: Online shopping habits since pre-COVID-19. 12/29 update. 11/10 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JULY 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. More new COVID-19 trends + data. New COVID-19 data + stats.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. The shift toward ecommerce was happening before COVID-19, but according to new data from IBM, the pandemic has accelerated consumers’ shift toward ecommerce by five years. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

The COVID-19 pandemic will lead to an additional $40 billion in online holiday revenue over November and December 2020, according to new data from Digital Commerce 360. The data is in: Online shopping habits since pre-COVID-19. According to new data from Digital Commerce 360 , online spend with U.S. 11/10 update. 10/15 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

MAY 6, 2021

We invite you to join us for a webinar on April 7 at 2 pm ET as we look back on the elusive year and look ahead at what the data suggests is in store for paid search. Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . More new COVID-19 trends + data. We’ll dive into: .

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2020

The data is in: Online shopping habits since pre-COVID-19. 36% of consumers shop online weekly since the rise of COVID-19 , up from 28% pre-pandemic, according to new data from Digital Commerce 360. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158