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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He’s focused on needs rather than wants (and he’s not alone; many marketers will note that Food and Grocery was observed to have been one of the most successful segments, rising 15% YoY according to NetElixir data). Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Consumer 262
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5 Actionable Tips to Create a Profitable 2022 Holiday Ecommerce Strategy

ROI Revolution

Data from Microsoft and Google predicts that Cyber 5 2022 will deliver major year-over-year growth yet again. Whether you’re advertising through paid search or social media, free shipping alone isn’t enough. Free shipping should always be positioned with another discount like 10-15% off the sale.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The scary side of shipping this holiday season. Delivery times and shipping rates are always extremely important factors in consumers’ online holiday purchase decisions. 49% of U.S.

eCommerce 147
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

D2C shipping costs remain high , and in response to economic uncertainty, consumers may narrow the scope of their shopping to retailers that offer an assortment of goods at a lower cost. To drive business outcomes, your data will need to tell a story. Major decisions are often based on the story you tell with your data.

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2021 Holiday Shopping Ecommerce Stats & Trends [October 2021]

ROI Revolution

Incorporate structured data to help search engines understand your on-page content. When implemented correctly, structured data can improve organic click-through rates with the potential of earning rich results. The scary side of shipping this holiday season. Make your last ship dates extremely clear to the customer.

eCommerce 120