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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Why HOKA Raced to Midtown for its First Global Flagship

Retail TouchPoints

The store’s lower level will be a dedicated space for local community events and gatherings, from product demos to meet-ups with brand ambassadors. HOKA plans to make the new flagship a haven in its own right by creating a community-driven hub for consumers.

Demo 117
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5 Ways to Instantly Gain More Leads

Kissmetrics

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. For example, if you’re a B2B company selling software to small businesses, you might host a product demo.

Webinar 297
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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Viewers don’t need to read reviews or watch an unboxing video; they can see product demos in real time and feel confident with their purchase.”

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10 Sales Tools for Boosting Results, Efficiency, and More

Kissmetrics

Comparing available products will open your eyes to which approach is best for you in social media and digital marketing. This tool helps in many ways, including: Receive custom lead recommendations. This allows you to track engagement, based on every type of communication including social media platforms.

Demo 278
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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104