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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Forrester eCommerce

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

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Impulse: How Brands Can Enable Casual Commerce in Digital

Retail TouchPoints

Digital marketers today love to talk about the customer journey. Nonetheless, “customer journey” feels quite right for how people have digitally shopped, and especially in the West. Nonetheless, “customer journey” feels quite right for how people have digitally shopped, and especially in the West. Q-commerce.

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Making Sense of the Evolved Digital Commerce Landscape

Retail TouchPoints

Is the shift to digital is a one-way door or will ecommerce go back to pre-pandemic levels? Which categories will be able to capitalize on new or accelerated digital behaviors? Get his hot takes on the trends and tech he think will lead the ecommerce industry moving forward.

eCommerce 296
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Brands: Gauge The Size Of Your Digital Commerce Prize

Forrester eCommerce

The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital commerce opportunity, it is not one size fits all. So, where should brands focus their digital direct-to-consumer (d2c) efforts, and what will each […].

Consumer 285
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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

Composable commerce offers maximum flexibility, enabling your brand to make incremental change, manage multiple brands under one roof, and navigate the complexity of an acquisition approach successfully. But how do you future-proof if your plans involve acquisition, and a tech stack you don’t have control over?

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 In the final weeks leading up to Christmas and post-Christmas, we saw digital sales spike again,” said Rob Garf, VP and GM of Retail at Salesforce in an interview with Retail TouchPoints. “ trillion , up from $1.1

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Get to Know Your Audience and Keep Them Interested with Digital Commerce Strategies

BigCommerce

Marketing for the digital era is among us. Digital commerce, as it is commonly called, is essential for everything related…

Marketing 413
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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The Foundations of Composable Commerce at Scale

Considering a move to composable commerce? Learn about the foundations of composable commerce and how to make a composable stack work for your brand. Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs.

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How to Maximize ROI of Your Composable Commerce Transformation

What does a digital transformation actually look like? More and more businesses are opting for a composable commerce architecture— and with good reason.

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Modernizing Frontend Experiences: A Step-function Toward Greater Composability

For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years-long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. Watch the session today!

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Planning the Architecture of Your Modular DXP

Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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The B2B Digital Commerce Playbook for Manufacturers

Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. Join Jenn VandeZande, Beth Scott, Nikki Grigsby, and Levana Wang for this insightful and topical conversation on the modernization of e-Commerce tech.