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Saks.com Launches Retail Media Network

Retail TouchPoints

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. To learn more about retail media, check out our full guide here.

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The Complete Guide to Ecommerce Advertising

eCommerce CEO

Ecommerce advertising is a huge industry and constantly evolving alongside social and technological changes. This makes it hard to stay up to date on current. Read more.

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eCommerce Advertising: The Complete Guide To Paid Media

Groove

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The Power of Flexible Enterprise Ecommerce Retailers have traditionally struggled to understand sudden changes in customer needs, because their systems aren’t holistic enough to see surges early and react to them in time. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Best Buy Ads will partner with brands to guide their marketing efforts with relevant messages.

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The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Retail TouchPoints

To guide as many customers as possible to an online shopping experience that is quick and stress-free, here are three strategies brands should employ. The next step is to help guide the consumer to the options that you know they will be interested in. More niche options. Know your customer.

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