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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Ecommerce sales are expected to hit $6.3 Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. Additionally, overall ecommerce conversions decreased by 5.5%.

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Pitney Bowes, PackageHub Launch Returns Drop-Off Network

Retail TouchPoints

The National Retail Federation reported that returns totaled 14.5% of all retail sales in 2023, with online return rates of 17.6% , compared to 10.02% for brick-and-mortar sales. Additionally, no-box returns reduce the likelihood of incorrect or invalid items being returned, a frequent tactic used by fraudsters.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Reading Time: 6 minutes 2022 was an interesting year, revealing the start of challenges that are expected to continue through 2023. Among these challenges are war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .

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Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows

365 Retail

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

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Best Analytics and Reporting Tools for eCommerce in 2023

Algopix

In today’s fast-paced digital landscape, data-driven decision-making is critical for the success of any eCommerce business. To gain valuable insights into customer behavior, sales patterns, and marketing performance, eCommerce entrepreneurs must rely on advanced analytics and reporting tools.